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Hyper local products discovery platform Wooplr has raised about Rs 30 crore ($5 million) from Helion Venture Partners, reports The Economic Times. The funds will be used for hiring and expanding Wooplr’s presence in the country. The company previously raised $225,000 from a group of angel investors including Rahul Khanna, Sunil Kalra, Vivek Pandit and former Getit Infomedia CEO and angel investor Jaspreet Bindra.

Founded by ex-MacAfee executives Praveen Rajaretnam, Arjun Zacharia, Soumen Sarkar, and Ankit Sabharwal in March 2013, Wooplr allows users to post details of products they bought and from which shop. This allows their friends to discover new shops in their locality and interesting products to buy. Users can discover products across categories like Clothing, Food, Accessories, Handbags, Shoes, Home & Living, Beauty and Collectibles among others. The company currently has 14,000 shops listed on the site and claims to have over 1 lakh users of which about 80% are women. Wooplr has offices in Bangalore.

Besides the website, Wooplr is also available for Android, iOS and Windows Phone.

Competition: Bangalore-based local shopping app Lookup raised close $550,000 over the last two months: $382,000 in seed funding from Japanese investors Teruhide Sato and DeNA Co, in January this year, and raised over $160,000 from Infosys co-founder Kris Gopalakrishnan, in December last year. Lookup lets consumers chat with local businesses to make reservations at pubs and restaurants, book appointments at clinics, salons, hospitals and spas, and provides information about deals, prices, timings and product availability from offline stores. As of now, the service is only available in Bangalore and can be accessed via its Android app.

Corrigendum: An earlier version of this report had an incorrect list of angel investors and locations for Wooplr offices. That has now been corrected, on the basis of information from Wooplr. Our apologies for the error.