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Twitter now has 288 million MAUs globally; On Working with ZipDial, third-party relations & more

Twitter currently has over 288 million monthly active users globally, Twitter CEO Dick Costolo informed during the company’s Q4 2014 earnings conference call. USA now accounts for only 21.9% of Twitter’s MAUs. The company also mentioned that an internal review conducted of a sample of Twitter accounts revealed that spam accounts represented less than 5% of the MAUs. Twitter added 4 million new users during the quarter. Note that this number represents new registered users and not necessarily active users. On Working with ZipDial: Twitter is working with Bangalore-based mobile marketing & analytics platform ZipDial to offer users content related to the ICC Cricket World Cup that starts in less than a week's time. Costolo mentioned that users with feature phones or smartphones and even those that don't have Twitter accounts will be able to access this content. Though Costolo didn't provide any further details, it seems to be something similar to the new ad unit Facebook had started testing with ZipDial earlier last year. Users had to place miss calls on a given number and in return were provided content like cricket scores and celebrity messages among others. In this case it seems the content to be offered to users will be photos, audio & video commentary clips, etc. Last month, Twitter had acquired ZipDial for an undisclosed amount. Post acquisition, ZipDial team was said to be joining Twitter India and the company had mentioned that ZipDial would be provided with a new engineering office in Bangalore as well. At…

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