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Twitter India claims 118.3 mn impressions for #INDvPAK tweets

Twitter India claims to have had 118.3 million impressions for tweets related to the India Vs Pakistan cricket match (#INDvPAK) as part of the Cricket World Cup 2015. Theses impressions were recorded between 08:00 hrs and 17:30 hrs IST on February 15, 2015. According to Twitter, this game alone saw a total of 1,694,510 tweets during the game.

Specific moments during the match seem to have garnered large number of tweets. Highest number of Tweets per Minute (TPM) was when India won the match by 76 runs – 9987 TPM, followed by Virat Kohli’s century with 7159 TPM and Kohli’s dismissal at 107 runs with 7159 TPM.

Most mentioned players during the match from the Indian team include Virat Kohli, MS Dhoni and Suresh Raina while the most mentioned players from the Pakistan team were Misbah-ul-Haq, Shahid Afridi and Sohail Khan. Similarly, the most retweeted tweets were from @narendramodi, @bcci, @sachin_rt, @yuvstrong, @iamsrk and @srbachchan.

Some of the most retweeted tweets were:

Twitter & Cricket

In its attempt to further its reach using cricket, Twitter had introduced a Cricket World Cup timeline as a source of cricket related Tweets, commentary, photos, videos and Vines, during the lead up to the tournament.

Twitter had partnered the Board of Control for Cricket in India (BCCI) to launch a cricket-focused timeline for its Android app in November 2014. The timeline comprised of tweets following conversations about the match and tweets with the official series hashtag, however, it did not feature live scores or a photos & videos tab then. BCCI and Twitter had also previously tied-up in November 2013 for the #ThankYouSachin campaign.

Twitter through its Twitter Amplify had also partnered Star Sports in August 2014 to widen the audience for its content with Vodafone as the sponsor. Star Sports had also tied up with TenTenTen Digital Products to launch a instant replay service called Tweeplay on Twitter for the last few matches of IPL 2014. Similarly, in April 2014, Extraaa Innings had used a Tweet to Unlock and Twitter Mirror feature during its IPL broadcast on Sony Max and Sony Six.

Other features & partnerships

Twitter had introduced group ‘Direct Messages’ to its platform and introduced features to capture, edit and share videos via its mobile app. In the same month, the company had also introduced translations for Hindi and Urdu through Bing as well as partnered with news application Flipboard and Yahoo Japan to syndicate its promoted tweets allowing advertisers to reach people who are not on Twitter.

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