Twitter has introduced a Cricket World Cup timeline as a source of cricket related Tweets, commentary, photos, videos and Vines, in the lead up to the tournament which begins on Friday this week. The timeline is available on the updated iPhone and Android apps, as well as on desktop and mobile web browsers.

The timeline can be found here for desktop and mobile browsers, while iPhone and Android app users can search for #CWC15, or the official match hashtags for example #INDvPAK or #AUSvENG etc. The timeline then displays three different ‘tabs’, for Tweets about and around the tournament, for live commentary during matches and for photos & videos around the tournament.

The timeline also displays links up upcoming matches which redirect to the timeline of that specific match. According to Twitter, the timeline of each match will display updated scores live in addition to Tweets related to that game from official accounts and from people within the users network.

During the company’s Q4 2014 earnings conference call, CEO Dick Costolo had mentioned that Twitter  is working with Bangalore-based mobile marketing & analytics platform ZipDial, which it recently acquired, to offer users content related to the ICC Cricket World Cup that starts in less than a week’s time. Costolo mentioned that users with feature phones or smartphones and even those that don’t have Twitter accounts will be able to access this content.

Note that Twitter had earlier partnered the Board of Control for Cricket in India (BCCI) to launch a cricket-focused timeline for its Android app. The timeline comprised of tweets that follow conversations about the match and tweets with the official series hashtag, however, it did not feature live scores or a photos & videos tab then. At the time, Twitter India market director Rishi Jaitly, had hinted at additional #Cricket timeline experiences for the Twitter Android app soon.

BCCI and Twitter had previously also tied-up in the past when they launched the #ThankYouSachin campaign in November 2013. Similarly, Extraaa Innings had started using a Tweet to Unlock and Twitter Mirror feature during its IPL broadcast on Sony Max and Six. This program also used Twitter’s video app Vine to upload short real-time clips on “making of the show”.

New features & partnerships

– Last month, Twitter had introduced group ‘Direct Messages’ to its platform and introduced features to capture, edit and share videos via its mobile app. Essentially, the platform works just like an other group messaging app, letting you select up to 20 people to chat  with privately in one ‘room’.

– The same month, the company added translations for Hindi and Urdu through Bing, although it admitted that the translations by Microsoft are low quality and “often fall below the accuracy and fluency of translations provided by a professional translator.

– The same month, Twitter partnered with news application Flipboard and Yahoo Japan to syndicate its promoted tweets to allow advertisers to reach people who are not on Twitter itself. The company said that the new partnerships could open significant opportunities for brands who advertise on the social media site to extend the reach of their message to a larger audience.