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Snapdeal to sell products from Dharavi on its platform


Online marketplace Snapdeal.com has launched a variety of products from the manufacturers at Dharavi for sale on its website. The company mentions it has tied up with DharaviMarket.com for the same.

As a part of this initiative, Snapdeal will start listing Dharavi artisans and SMBs and create an exclusive store for them called ‘Dharavi – Snapdeal store’. The company claims the store will also provide these artisans with assistance with regards to online cataloguing and refine what products are offered through analytics.

Snapdeal’s ‘Dharavi store’ products can be found here, or through a search on the platform, which shows up around 150 results (Snapdeal claims there are over 300) for products ranging from clothing, belts, hats, suitcases and bags among others, with prices ranging from just under Rs 300 to over Rs 6000. All of these items are sold by the seller Dharavi Market. Dharavi Market claims this will help it scale up its business, and let artisans and craftsmen under the platform access a national audience.

DharaviMarket.com also seems to list all the products it currently sells on Snapdeal. Other than this the platform also lists various clay and pottery items and jewellery which are yet to show up on Snapdeal. It also provides a ‘Customized 4 U!’ option, which users can use to upload their designs, provide information like quantity, size, occasion, budget and material choices and other requirements, and gets craftsmen to make it for them.

Note that, online e-commerce retailers like Flipkart, Snapdeal and Amazon have recently started turning towards small and medium enterprises (SMEs) to find unique products for their marketplaces. These SMEs provide an assorted collection of products including clothing, handicrafts, accessories and jewellery among other things and in return get a platform for selling their products, plus training, infrastructure, logistical support, and technology from online retailers. Read more here.

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In November last year, Snapdeal had launched a Regional Jewellery Store, that offers over 6,000 varieties of design and styles of crafted jewellery from different regions in the country. The company also partnered with the Fashion Design Council of India (FDCI) to add a premium designer wear section called “The Designer Studio” that will offer ready-to-wear and made-to-order clothing collections to consumers. It had also partnered with the government of Karnataka for setting up an SME marketplace although further details of this deal were not further elaborated, and currently also runs an initiative called the Craft Collection.

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