wordpress blog stats
Connect with us

Hi, what are you looking for?

Snapdeal to sell products from Dharavi on its platform


Online marketplace Snapdeal.com has launched a variety of products from the manufacturers at Dharavi for sale on its website. The company mentions it has tied up with DharaviMarket.com for the same.

As a part of this initiative, Snapdeal will start listing Dharavi artisans and SMBs and create an exclusive store for them called ‘Dharavi – Snapdeal store’. The company claims the store will also provide these artisans with assistance with regards to online cataloguing and refine what products are offered through analytics.

Snapdeal’s ‘Dharavi store’ products can be found here, or through a search on the platform, which shows up around 150 results (Snapdeal claims there are over 300) for products ranging from clothing, belts, hats, suitcases and bags among others, with prices ranging from just under Rs 300 to over Rs 6000. All of these items are sold by the seller Dharavi Market. Dharavi Market claims this will help it scale up its business, and let artisans and craftsmen under the platform access a national audience.

DharaviMarket.com also seems to list all the products it currently sells on Snapdeal. Other than this the platform also lists various clay and pottery items and jewellery which are yet to show up on Snapdeal. It also provides a ‘Customized 4 U!’ option, which users can use to upload their designs, provide information like quantity, size, occasion, budget and material choices and other requirements, and gets craftsmen to make it for them.

Note that, online e-commerce retailers like Flipkart, Snapdeal and Amazon have recently started turning towards small and medium enterprises (SMEs) to find unique products for their marketplaces. These SMEs provide an assorted collection of products including clothing, handicrafts, accessories and jewellery among other things and in return get a platform for selling their products, plus training, infrastructure, logistical support, and technology from online retailers. Read more here.

Advertisement. Scroll to continue reading.

In November last year, Snapdeal had launched a Regional Jewellery Store, that offers over 6,000 varieties of design and styles of crafted jewellery from different regions in the country. The company also partnered with the Fashion Design Council of India (FDCI) to add a premium designer wear section called “The Designer Studio” that will offer ready-to-wear and made-to-order clothing collections to consumers. It had also partnered with the government of Karnataka for setting up an SME marketplace although further details of this deal were not further elaborated, and currently also runs an initiative called the Craft Collection.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



India and US come to terms on how to deal with the equalisation levy in light of the impending Global Tax Deal.


Find out how people’s health data is understood to have value and who can benefit from that value.


The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.


When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.


The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ