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Snapdeal to sell products from Dharavi on its platform

Online marketplace Snapdeal.com has launched a variety of products from the manufacturers at Dharavi for sale on its website. The company mentions it has tied up with DharaviMarket.com for the same. As a part of this initiative, Snapdeal will start listing Dharavi artisans and SMBs and create an exclusive store for them called ‘Dharavi - Snapdeal store’. The company claims the store will also provide these artisans with assistance with regards to online cataloguing and refine what products are offered through analytics. Snapdeal’s ‘Dharavi store’ products can be found here, or through a search on the platform, which shows up around 150 results (Snapdeal claims there are over 300) for products ranging from clothing, belts, hats, suitcases and bags among others, with prices ranging from just under Rs 300 to over Rs 6000. All of these items are sold by the seller Dharavi Market. Dharavi Market claims this will help it scale up its business, and let artisans and craftsmen under the platform access a national audience. DharaviMarket.com also seems to list all the products it currently sells on Snapdeal. Other than this the platform also lists various clay and pottery items and jewellery which are yet to show up on Snapdeal. It also provides a ‘Customized 4 U!’ option, which users can use to upload their designs, provide information like quantity, size, occasion, budget and material choices and other requirements, and gets craftsmen to make it for them. Note that, online e-commerce retailers like Flipkart, Snapdeal and Amazon have…

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