Ecommerce major Snapdeal has acquired online luxury fashion store Exclusively.com (formerly Exclusively.in) for an undisclosed amount. Note that Exclusively.in was acquired by rival Myntra in 2012. But it seems that Myntra has sold back its entire stake in the company back to founder Sunjay Guleria in second half of 2013 and the company has been operating independently ever since, reports the Economic Times. Exclusively.in started as a flash sales site but pivoted to a standard e-commerce model offering designer apparel and accessories in 2011. The company used to ship products only to the US and UK catering to but now ships to destinations in India and other global destinations too. Under the partnership with Snapdeal, Exclusively will continue to function as an independent site and all aspects of the online shopping experience will remain the same with new collections and service capabilities. Snapdeal with its nationwide reach will help Exclusively scale up and expand its current business and reach. Exclusively had raised $16 million in a Series-B funding round led by Tiger Global Management, with additional capital from existing investors Accel Partners India and Helion Venture Partners in 2011. It had previously raised $2.8 million from Accel Partners and Helion Venture Partners in November 2010. Exclusively claims to retail products premium and luxury designers like, Anita Dongre, JJ Valaya, Kavita Bhartia, Outhouse, Pankaj & Nidhi, Payal Singhal, Ritu Kumar, Satya Paul, Shantanu & Nikhil, Shivan & Narresh, Urvashi Kaur, Varun Bahl, Nida Mahmood and Hemant and Nandita among others. Exclusively also powers e-commerce initiatives for Manish Malhotra, Tarun Tahiliani, Manish…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...