wordpress blog stats
Connect with us

Hi, what are you looking for?

PriceBaba introduces online price comparison & extends service to 4 new cities


Price comparison service for mobile handsets PriceBaba has introduced online price comparison and extended its service to four new cities: Chennai, Hyderabad, Baroda and Surat. With this PriceBaba now serves 11 cities across India, listing over 1500 local merchants across these cities. The PriceBaba website also mentions that they are looking to expand to Kolkata shortly. The company, which claims to receive over 3.5 million users every month, also has on-ground presence in Mumbai, Bangalore and Delhi.

PriceBaba Kolkata

Some of the e-commerce sites currently featured on the site include Flipkart, Amazon India, Infibeam and TheElectronicStore.in among others. The company claims that it will offer users price comparisons from 10 online retailers by the end of this month.

In October 2012, PriceBaba had partnered with 55444 (Innoz Technologies) enabling users to research prices in their vicinity via SMS. Users across India could send an SMS ‘#PriceBaba ’ to 55444 to search for the best bargain price of the mobile handset.

Founded in May 2012 by Ankur Agarwal and Tirthesh Ganatra, PriceBaba had raised an undisclosed amount from 500 Startups’ India-focused fund 500 StartupWallah and was looking to overall raise $3 million in Series A funding, in January last year. It had earlier raised an undisclosed amount of seed investment from five investors in January 2013. The company was also part of 500 Startups’ spring 2013 batch.


Advertisement. Scroll to continue reading.

– MySmartPrice had launched its price comparison service on WhatsApp, based on a non-official WhatsApp API available on GitHub, in September last year. Users simply need to add +91 9332222222 to their WhatsApp contact list. Then they can message the product name and MySmartPrice will reply back with a list of prices for the requested product and other similar products.

– Last year in August, Amazon’s price comparison site Junglee.com, which had introduced direct purchases via its website in May last year, added a number of e-commerce platforms including Jabong, Myntra, Lenskart, BabyOye, Zansaar, and HealthKart among others as sellers.

– Justdial also offers product prices from local merchants, as part of its Search Plus suite of services. Users can sort results based on location, distance, user ratings and price. They can then click on the ‘Buy Now’ button on their preferred product listing, provide the delivery address, enter the code sent by JustDial to their mobile phone and make the payment.

– Other players in this space include FindYogi, Buyt.in, CompareRaja, PriceDekho, Scandid, and BuyingIQ among others.

Nikhil adds: When Pricebaba began, it began by aggregating only offline retailers, something that is costly to do and difficult to scale. I’m reminded, here, of this Paul Graham post on building a business, where he says “Do the things that don’t scale”.

Another example: What Deepinder Goyal said recently about Zomato’s competitive advantage, “I think our biggest advantage compared to any of our competitors is that we have a field sales force. We actually meet business owners and then sell the ad space so even if somebody is not educated and savvy enough about tech and the Internet, we are able to educate them about these things.” Zomato’s parent company, Info Edge, has over a thousand people doing offline sales for job listings on Naukri.com.

Advertisement. Scroll to continue reading.

Pricebaba’s competitive advantage is that it has built out that difficult-to-build price comparison business for offline retail across cities, while its competitors focused on the relatively easier online retail bit. Now by integrating online retail, it now offers its visitors what everyone else offers, and offline retail. That will be difficult to compete with.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.


The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.


In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...


By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...


By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

You May Also Like


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ