Parity Cube has launched, a social deals platform that lets users create shopping boards and deals to use for themselves and offer to friends, on which a cashback can be earned. The company mentions it will soon launch in other countries like the US and UK as well.

Users can browse and use various coupons and deals posted on the website without registering. Users can also browse the website by “Boards” which are simply user generated categories like, Free recharge now, Paytm offers, Items from Mintwud etc., which contain a list of deals uploaded by the board creator. For unregistered users, the website feels just like any other coupons site.

What is unique is coupons and deals uploaded on the platform are not aggregated by Linkis, but rather by registered users. Once registered, users have to create a board to post their first deal. On creating a deal, users have to enter details like title, description, deal price, original price, shipping charges, deal image, deal link, coupon code etc. Users can create deals based information found on other websites, however its not clear if doing this offers a cashback. does offer cashbacks to users on deals created using its ‘cashback links’. The platform currently has tie-ups with over 170 merchants including Amazon, ACK, American Swan, Archies, Dominoes, Zovi, Yepme and Wonderchef etc. to offer cashbacks. Each merchant offers a different payout for eg. Aircel offer 2.25% per sale while American Swan offers 56.25% per sale. Users can also share the link via social media to encourage people to use the deals.

According the the company, payouts handed out are tracked within 3 days of a successful transaction and credited to the users account. However it also mentions that merchants do not pay for transactions that are canceled, returned or failed and it takes merchants about 60 days to confirm this. The minimum withdrawal limit is Rs 500 (it says Rs 250 on the website), which it looks like will take at least 60 days to process. We have asked Linkis about this and are waiting to hear back.

Competition: Other players in the coupons category include Yebhi, which turned into an online products aggregator and couponing site in September 2014, PayuPaisa which had launched an automated all-in-one payment solution targeting e-commerce marketplaces in October 2013 and Freecharge which had acquired stealth mode startup Preburn in August last year, among others. However none of these websites let users create their own coupons and earn cashbacks on them.

Update: The company informed Medianama that the withdrawal limit was reduced to Rs 250 recently from Rs 500, while the transaction is validated by the merchant after 45 days after which payments are transferred.