Mahindra Blues

New-York headquartered OneChannel Media will be livestreaming the Mahindra Blues Festival, to be held in Mumbai on the 14th and 15th of this month, globally. To view the show, users will need to download the OneChannel app and purchase a token/pass from BookMyShow. The festival pass will cost Rs 499 for both days and Rs 299 for a single day.

In addition to the live concert, users will be provided with video on demand of the last four season’s shows, along with a content package consisting of movies, vintage jazz concerts, documentaries and other content totalling over 20 hours. The show will also be livestreamed on, however as of now the website has no content and informs visitors to check back on the 7th. The mobile app isn’t up yet either.


Speaking to Medianama, Sunil Nair, CEO at OneChannel Media, said that the platform currently has seven play theater festivals, an exclusive TV show and movies from Hollywood coming up, and is in talks with various studios globally to help them monetize their content online. He also mentioned that the company is looking to expand to South Africa, Latin America, USA and the Middle East, by the end of the year.

It is interesting to note that there has been a sudden surge in the number of streaming sites going online. Earlier this month, telecom major Singtel had tied-up with Sony Pictures & Warner Brothers to launch a video streaming service called HOOQ in Asia, which would offer Hollywood movies, television series and regional content.

Similarly last month, The Viral Fever Media Labs launched a movie streaming service called TVF Inbox Office, while Star India launched a video streaming service in beta called which included all of Star India’s television and sports offerings along with offering Bollywood & regional movies from other studios. Amazon also mentioned its intentions to offer music and video streaming along with Prime services to India, the same month.

In September 2013, media company Pritish Nandy Communications (PNC) announced the launch of a service similar to Netflix and in India called Ogle, after acquiring it in July. The same year, Ogle had live streamed the NH7 Weekender concerts.

Other video & movie streaming services available in India include Singapore-based Spuul, Times Internet’s BoxTV, Zee Entertainment Enterprises’ DittoTV, and Reliance Group’s BigFlix among others.