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Mobile video ad network Seventynine expands to Australia


Mobile video ad network Seventynine announced its international expansion into Australia and will be setting up physical offices in Syndney. Seventynine has appointed Amit Kopargaonkar as vice president for business development and sales and will be operating out of Sydney. Prior to this, Amit was working as Country Manager at Buzz City India, and also spent five years at Idea Cellular in the value-added service (VAS) business.

Seventynine aims to drive the next wave of app monetization via video, rich media, and a suite of high impact interstitial properties, through a lightweight SDK.

In December last year, printing and publishing firm Gruner+Jahr sold back SeventyNine to SVG Media (Smile Vun Group), along with the digital agency NetworkPlay. SeventyNine was incubated by Smile Vun Group (a JV between Manish Vij’s Vun and Harish Bahl’s Smile Group) in July 2011. It started commercial operations in April 2012 with a focus on rich media inventory especially videos. It also launched a mobile app analytics service in July 2012.

Co-founders back

It is interesting to note that co-founders Chirag Shah and Deven Dharamdasani also left SeventyNine, apparently after their earn-out. Following this, Siddharth Kelkar was appointed as the new lead for the business. But SVG confirmed to MediaNama that both Chirag Shah and Deven Dharamdasani have joined the firm back as co-founders following the Gruner+Jahr deal and will be taking up their old roles and responsibilities.

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