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Micromax beats Samsung as top smartphone maker: Research report

It seemed inevitable and now it's true. Handset manufacturer Micromax has beat Samsung to take the top spot in the Indian smart phone market  in the fourth quarter of 2014 according to a study by research firm Canalsys.       Micromax now has 22% of the market share for smart phones compared to Samsung's 20% in the Q4. The report adds that along with Micromax's flagship products, the smartphones priced in the range of $150-200 such as the Canvas Nitro and the Canvas Hue helped it capture increased market share. Canalys also says that in Q4 2014 in India, 23% of shipments were of devices priced under $100, while 41% were of devices in the $100 to $200 bracket. Tizen vs YU phones It is interesting to note that Samsung launched its Tizen phones in India priced at Rs 5,700 and said that it will manufacture its Tizen phones in its Noida facility and will expand to Bangladesh soon. A report by International Business Times suggests that the company may have sold 55,000 units since its launch in January. We wonder if the new Tizen phones can compete with Micromax on the low-end segment. Meanwhile, Micromax seems to have identified another contender for the smart phone market and is taking on Xiaomi. Micromax launched a new online-only brand YU through newly formed subsidiary YU Televentures. It tied-up with the maker of the Android-based CyanogenMod ROMs mobile operating system Micromax mentions that it along with Cyanogen will be partnering several companies to…

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