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Micromax appoints Ashish Agrawal as its new CTO


Handset manufacturer Micromax has roped in Ashish Agrawal as its chief technology officer and he will be responsible for the company’s technology initiatives and formulating its software service, reports the Press Trust of India.

Prior to his appointment with Micromax, Agrawal worked with as CTO with cloud services provider Sirqul and before that he worked with Internet giant Amazon primarily in the digital payments space and developing web services for game developers. He has played key roles on early stage businesses and technologies inside Amazon including Amazon Anywhere (mobile), AWS and payments and also lead development of m-commerce applications for Amazon.com. Agrawal’s LinkedIn profile says that he  also holds 15 patents  in the areas of web services, personalization, search and payments.

It’s also worth noting that Micromax’s chief competitor in India, Samsung, is in talks with a payments startup that would help the smartphone maker unveil a wireless mobile payments system in 2015 to rival Apple Pay. Perhaps, Micromax too realizes that it needs to get into the mobile payments space.  Micromax has beat Samsung to take the top spot in the Indian smart phone market  in the fourth quarter of 2014 according to a study by research firm Canalsys, a fact that the Korean giant disputes.

Other appointments at Micromax

– In November, Micromax had appointed Amarinder S Dhaliwal as the Chief Operating Officer for its newly launched online-only smartphone brand YU. Dhaliwal will be responsible for setting up the brand’s operations, leading its marketing initiatives and also driving revenues from product & services.Prior to joining YU, Dhaliwal was the co-founder and CEO of SeedFund-backed online women’s fashion brand Done By None.

– Last week, Micromax roped in former GlaxoSmithKline Consumer Healthcare exectuive Shubhajit Sen as its Chief Marketing officer.

–  In May last year, former Samsung India mobile head Vineet Taneja had joined the company as its CEO.

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