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Ant Farm to merge Meals on Wheels with yet-to-launch Scootsy


Mumbai-based startup incubation platform AntFarm, will be merging Meals on Wheels with its yet-to-be-launched grocery and essential products ordering platform Scootsy, an executive of the company told Techcircle.

Note that AntFarm had previously acquired the food delivery service Meals on Wheels for an undisclosed amount in November last year. While the terms of the acquisition were not disclosed, Sandeep Das had taken over as the CEO of the venture and had said AntFarm would focus on building the technology layer, adding more restaurant partnerships and building logistics with a focus on last-mile delivery. AntFarm had then launched a redesigned version the platform, and claimed to deliver food within 60 minutes.

Scootsy is going to be an e-commerce store that sells products like groceries, gifts and other essential products, which promises to deliver in 60 minutes or less. According to the company, Meals on Wheels will be merged with the platform in March enabling it to deliver meals as well. Scootsy’s website is currently live, however it is yet to launch as it only displays a ‘coming soon’ banner. Given the merger, its likely Scootsy will launch in Mumbai first.

In August last year, AntFarm had raised an undisclosed amount in Series A funding from Bay Capital and Hausela Capital Partners. The company had said then it would use this investment to build new early stage ventures in the fitness, hyperlocal and mobile segments, grow upcoming businesses in the travel segment and strengthen its existing portfolio companies.

At the same time, the company had also mentioned its acquisition of the Mumbai-based performance ad network ClickZoot for an undisclosed amount. In June the same year, the company had stated plans of entering fitness and classifieds segments and had hired former Burrp COO Sandeep Das to its senior management team.

Launched in November 2012, AntFarm currently operates businesses like fashion label Stylista.com, travel portal Arrive.com and native advertising business Fork Media.The company had previously raised an undisclosed amount of angel investment from BCCL (Times of India Group) CEO Ravi Dhariwal and former Tech Mahindra CEO Sanjay Kalra.

Recent developments in distribution

– E-commerce logistics services provider Delhivery had raised $35 million in Series C round of funding led by Multiples Alternate Asset Management, with participation from existing investors Times Internet and Nexus Venture Partners, in September last year. The company had previously acquired the offline cash collection network of Gharpay and the Gharpay brand for an undisclosed amount in June 2013.

– In August, mail and logistics group Deutsche Post DHL (DPDHL) chose India to pilot its e-commerce logistics business model for Asia-Pacific. The same month, Delhi-based e-commerce logistics solution provider Holisol Logistics raised $1.5 million investment from oil and gas professional Sundeep Bhandari through his company Datavision.

– In April last year, Amazon India had started working with kirana stores in Bangalore for in-store pick up of products ordered from its website. The company had launched its third-party logistics service in India in November 2013.

– Flipkart opened up its logistics arm eKart Logistics to other operators, this year in February. Kartrocket had also opened its shipping solution Shiprocket to all e-tailers in India, back in December last year.

– Jabong had also launched a third-party logistics service called JaVAS (Jabong Value Added Services), in December 2012, which was later sold to Gurgaon-based QuickDel Logistics and has now been rebranded Gojavas. Distribution and Supply Chain Solution company Gati, also has an e-commerce website, GatiConnect.

*Disclosure: AntFarm is an advertiser with Medianama

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