Professional networking site LinkedIn has reported 93 million average unique monthly visiting members for the quarter ended December 31, 2014, up 3.3% from 90 million in the previous quarter and up 22.4% from 76 million in the same quarter last year.

Of this, mobile unique visiting members was at 45 million for the quarter, up 7.1% from 42 million in the previous quarter and up 45.1% from 31 million in the same quarter last year. Mobile accounted for 48.3% of LinkedIn’s total unique visiting members for the quarter, as compared to 47% in the previous quarter and 41% in the same quarter last year.

Note that LinkedIn transitioned to internal measure of unique visiting members, mobile unique visiting members and member page views from comScore data in Q2 2014.

Registered members: LinkedIn’s registered member base was at 347 million for the quarter, up 4.5% from 332 million members in the previous quarter and up 25.3% from 277 million members in the same quarter last year. Note that LinkedIn doesn’t provide any any region-wise breakdown of its user base, although India is the largest market for LinkedIn outside the United States, where the company had claimed to have more than 24 million registered users as of February last year.

LinkedIn Member Metrics

Operational Highlights

– LinkedIn claims to currently have 3 million active job listings on the platform, up from about 2 million in the previous quarter when it had expanded its Limited listings offering to a broad base of US and global companies. In Q2 2014, the company had launched Limited listings in the previous quarter, through which it aggregates external jobs from certain employers in the United States. This feature was rolled out by using the technology LinkedIn acquired through its Bright acquisition in February last year.

– The company expanded its professional publishing platform by introducing long-form posting to more than 230 million English-speaking members. This platform had been rolled in the previous quarter to over 100 million LinkedIn members. LinkedIn claims that it recently crossed one million total long-form posts and clocks about 50,000 posts per week, up from 40,000 weekly long-form posts in the previous quarter.

– Currently, close to 70% of LinkedIn’s total members come from outside US. The company had launched a localized version of LinkedIn in Simplified Chinese & Traditional Chinese, which it claims has resulted in its Chinese member base doubling from 4 million to over 8 million.

Financials

LinkedIn’s revenues from Asia Pacific (APAC) region was at $54 million for the quarter, up 49.2% from $36.2 million in the same quarter last year. APAC Region currently represents only 8.4% of LinkedIn’s total revenues for the quarter, which was at $643 million for the quarter, up 44% year-on-year (YoY).

Talent Solutions: The revenue from talent solutions was at $369 million for the quarter, a 41% increase year-on-year (YoY). Talent solutions accounted for around 57% of the company’s total revenues in the quarter, down from 58% in Q4 2013.

Online talent solution sales was at $85 million for the quarter, up 37% YoY and representing for 23% of LinkedIn’s talent solution revenues. The field talent solution sales was at $285 million for the quarter, up 43.2% YoY and accounted for 77.2% of LinkedIn’s talent solution revenues.

Marketing Solutions: The revenue from Marketing Solutions was at $153 million for the quarter, up 46.1% YoY. Marketing solutions accounted around 23.8% of the company’s total revenues in the quarter.

Premium Subscriptions: The revenue from Premium Subscriptions was at $121 million for the quarter, a 37.5% increase YoY. Premium subscriptions represented around 19% of the company’s total revenues in the quarter.

Field sales v/s Direct Sales: Revenues from the field sales channel was at $414 million for the quarter, up 52.8% YoY and representing 64.4% of the company’s total revenue for the quarter while the revenues from the online direct sales channel was at $230 million, up 30% YoY and representing around 35.8% of the company’s total revenues for the quarter.

Corporate Solution Customers: LinkedIn reported 33,271 corporate solution customers for the quarter, up 36% from 24,444 customers in Q4 2013.

Cashflow: LinkedIn has $3.44 billion in cash, cash equivalents & marketable securities for the quarter, up from $2.26 billion in the previous quarter.

Headcount: LinkedIn ended the quarter with 6,897 employees, up from 6,442 employees in the previous quarter.

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