Rocket Internet-backed online fashion store Jabong has reported net revenues of Rs 216 crore for the three month period ended September 31st 2014, up almost two and a half times (146%) from the Rs 87.8 crore reported for the same period in 2013. This was helped by a 177% increase in Gross Merchandise Value (GMV) increase for the company, up to Rs 345.8 crore, up from 124.8 crore for Q3-2013. To give you some context, Jabong had reported net revenues of Rs 438.57 crore for the full year ended 31st March 2014, averaging around Rs 109 crore a quarter, and a GMV of Rs 511.37 crore, averaging around Rs 128 crore per quarter. Loss for the company for Q3-2014 increased substantially to Rs 56.9 crore for the quarter, from a loss of Rs 4 crore in Q3-2013. The company reported an operational (EBITDA) loss of Rs 155 crore for Q3-2014, up from a Rs 48.2 crore loss reported in Q3-2013. On the positive side, the total number of orders jumped up for the company, in a period that preceded the festive season and shopping festivals like GOSF and Diwali Mela: Jabong orders increased to 2.52 million during the period, almost 3 times the 0.86 million orders shipped during Q3-2013. According to our calculations, the order value dropped 5.4% year on year, to Rs 1372.22 for Q3-2014 from Rs 1451.2 in Q3-2013. The company said that it "experienced lower margins due to the overall Indian market environment." Gross margin was down to -26% in Q3-2014,…
