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What Star India’s acquisition of IPL 2015 digital rights mean for Cricket online

The digital rights for the Indian Premier League (IPL), the T20 tournament organized by the Board for Control of Cricket in India (BCCI), for the years 2015, 2016 and 2017, have gone to Novi Digital Entertainment Pvt Ltd, a subsidiary of Star India Pvt Ltd. The BCCI had set a cumulative reserve price of Rs 120 crores for this time period, and says that they received bids from Times Internet Ltd*, which owns Cricbuzz and video service Box TV (we checked, and it's still around), Multi Screen Media (which owns video service Sony Liv) and Novi Digital. Star India streams sports on StarSports.com, and other content on HotStar.com. The global rights to the Indian Premier League for Internet, Mobile, Radio and Television (for certain territories) were won by a consortium led by Times Internet, for a total fee of Rs 261.6 crore rupees for the four year period, 2011-14. That's an average of Rs 65.5 crore per year, but note that this also included Radio and TV (for certain territories). What this means for Cricket online - Star now owns all the Cricket rights that matter in India: The Indian Premier League was the only missing piece of the pie for Star India, and now it has it. Star has a deal for BCCI Cricket Rights in India, the rights for the ICC Cricket World Cup 2015 (beginning shortly in Australia and New Zealand), also a deal that the ICC called “cricket’s biggest-ever global broadcast agreement” for eight years (2015 to 2023), and includes 18 ICC tournaments, including two…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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