Mobile advertising network InMobi claims that it currently reaches 1 billion active unique users through their mobile devices across over 200 countries. This is up from 872 million active unique users, in November last year, and 759 million active unique users at the end of 2013.
The company also claimed that it currently receives 6 billion ad requests per day, which up from 4.8 billion ad requests per day in November last year and up from 4 billion ad requests per day at the end of 2013. InMobi however didn’t reveal how many ad impressions it currently serves per month. In November, the company had reported that it serves about 138 billion ad impressions per month.
Leading app categories consumed by devices: Entertainment (36%), Games (27%), News & Lifestyle (24%) and Social & Messaging (13%)
Android vs iOS: 67% of the active unique users were on Android devices, while 33% of them were on iOS devices.
Devices: 40% of the 1 billion active unique users were using Samsung handsets, followed by Apple handset users who accounted for 28%. LG and Sony accounted for 5% and 4% of the active unique users, respectively.
Region-wise break up: Consumers from Asia Pacific accounted for 38% of the active unique users, followed by Europe with 24%, North America with 19% and Latin America with 10%.
Time spent: On average, every active unique user spent 6 minutes on apps (across all categories, except messaging), a little over 10 minutes on gaming, and about 20 minutes on instant messaging apps.
A study conducted last year by InMobi to guage consumer engagement with mobile messaging apps revealed that Indian smartphone users prefer making in-app purchases priced between Rs 71 and Rs 129. The study also revealed that 21% (or 1 in 5) mobile internet users in the country have already made an in-app purchase, which includes add-ons like emoticons, games, stickers, and virtual currency among others. More on that here.