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Idea Cellular: 2G to 3G mobile data usage shift depends on users upgrading to 3G handsets

Idea Cellular Managing Director Himanshu Kapania said during the company’s Q3-FY15 earnings conference call that converting existing 2G mobile data users to 3G usage will predominantly depend on consumers upgrading their devices to 3G. Kapania was responding to a question about Idea’s plans regarding shifting subscribers from 2G use to 3G use. Kapania also mentioned that the telco's primary focus currently is to ensure that the around 118 million mobile data non-users upgrade to mobile data usage. As of December 31, 2014, Idea has a total of 152 million subscribers, of which 34.2 million or 22.5% subscribers are active mobile internet users. Out of these 34.2 million users, 12.9 million or 37.7% are on 3G while 21.3 million or 62.3% are on 2G. Interestingly, 28.5 million Idea subscribers use a 3G enabled device, but only 12.9 million of them are 3G…

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