The Gujarat Handloom and Handicraft Development Corporation (GSHHDC) is planning to launch its own e-commerce portal under the brand ‘Garvi-Gurjari’, to reach to a larger audience including overseas, reports the Economic Times. The agency also signed an MoU with eBay to sell products on the platform and said it plans to tie up with Flipkart and Snapdeal for the same.
According to GHHDC, it will initially launch 1000 products online by the end of April, and apart from online marketing for the web portal, it will undertake brand promotion for the platform at a national and international level. The first phase of the plan will start within the next 15 days, which will include the sale of products through eBay, post which the agency said it will tie up with Snapdeal and Flipkart.
As of now the GSHHDC has 23 offline showrooms and exhibitions across India, which it plans to expand to 300 in the next three years. The agency, which works towards the promotion of Gujarat’s traditional handicrafts, will also be organizing an international buyer-seller meet from Feb 27th to 1st of March in Ahmedabad.
Note that last month, eBay had signed a memorandum of understanding (MoU) with the Delhi Hindustani Mercantile Association (DHMA), an association of over 4,000 Indian fabric traders, in an attempt to get more traders online. In March last year, a number of small trade associations also agreed to use the platform to sell their goods, including the Khadi and Village Industries Commission (KVIC), Engineering Export Promotion Council, Jaipur Jewellers Association, Delhi Hindustan Mercantile Association, Eastern UP Exporters Association, Gurgaon Chamber of Commerce, Tirupur Exporters Associations, Surat Diamond Association and Vijaywada Chamber of Commerce among others.
E-commerce websites have been adopting exclusivity apart from flash sales and deals to get people to use their services more than that of the competitors. This tie-up could be looked through such a lens, though it is not clear how much demand exists for products offered by these retailers.
Similarly, Snapdeal.com had signed an MOU with the Footwear Design and Development Institute (FDDI) and the Ministry of Commerce and Industry, for training design students. As a part of this deal, Snapdeal also let FDDI students under the social and artisan development program, sell merchandise through its website.
Last year, Flipkart had also partnered with DC handlooms, Ministry of Textiles, to offer Banarasi weave sarees on its platform. It had also signed an MoU with the office of the Development Commissioner for Handlooms, to list products from rural Indian handloom weavers and craftsmen on its platform and had tied up with FISME (Federation of Indian Micro and Small and Medium Enterprises) and NCDPD (National Center for Design and Product Development) for listing products from 50,000 SMEs in June the same year.