BrainBees Solutions Pvt Ltd, which operates the online baby care products retailer FirstCry, has raised $26 million in a fourth round of funding led by the San Francisco based hedge fund Valiant Capital Partners, with participation from existing investors IDG Ventures, Ventex Venture Holdings and SAIF Partners. Previously, Firstcry had secured $15 million funding in its third round from Vertex Venture Holdings, SAIF Partners and IDG Ventures in January last year, $14 million in its second round from IDG Ventures and SAIF Partners in 2012 and $4 million in 2011 from SAIF Partners. Speaking to Medianama, the company said it will use the funds for scaling its business across mobile, online and offline channels as well as growing its private label business. The company also mentioned it plans to expand to 200 stores by the end of 2015 and will reach its target of 400 stores by 2017. Last year, FirstCry had revealed plans of increasing the number of its offline franchise stores to 100 by setting up 30 new stores by end of 2014, a target it claims to have reached. The company had also claimed then that it will set up 400 stores by December 2017. FirstCry currently offers baby care and kids products like diapers, toys, clothing, bath, skin & healthcare products, footwear, baby furniture, books and others. It claims to have more than 70,000 products from more than 400 Indian and International brands like Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber…
- ONDC September Round-Up: AI, grievance redressal, financial services, Google, exports, and more September 30, 2023
- ‘The Liver Doctor’ X account suspended following defamation case by Himalaya Wellness Corporation September 29, 2023
- Bombay HC to Pronounce Judgment on Fact Check Amendment on December 1st, Stay on Notification to Continue Until Then September 29, 2023
- Here’s how web publishers can opt out of Google crawlers scraping website data to train AI models September 29, 2023
- Parliament Standing Committee Calls For A Monitoring Group To Check Technological Readiness For Digital Education Projects September 29, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...
Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...
RBI Deputy Governor Rabi Shankar called for self-regulation in the fintech sector, but here's why we disagree with his stance.
Straw man fallacy: IT Ministers’ defence of government exemptions in data protection law misses the point
Both the IT Minister and the IT Minister of State have chosen to avoid the actual concerns raised, and have instead defended against lesser...
The Central Board of Film Certification found power outside the Cinematograph Act and came to be known as the Censor Board. Are OTT self-regulating...
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...