YouTube Multi-Channel Network #fame (earlier Famebox Networks), has partnered with TV channel, FoodFood for its show, 'Hi Tea' with chef Ajay Chopra, reports IndianTelevision.com. According to the report, the show will include different special episodes/segments featuring different #fame talent as guests on the show. Sandesh Motwani, a musician will feature in a segment called Chai Aur Romance along with chef Ajay Chopra. Similarly, Ehesaas, a music band from Kolkata will feature in a segment called Chai Aur Fun during the Holi special episode. Amrita Rana, a cricket lover will host a segment called Chai Aur Cricket sports while Meneka Arora will host a segment called Chai Aur Filmypana. Cross-promoting its talent pool Like all other global MCNs in this space, #fame seems to be taking the route of cross-promoting its existing talent pool using celebrities to give them better reach. #fame had partnered celebrity management firm CAA Kwan to co-create digital video content & communities around some of the top Indian celebrity talents. It is worth noting that CAA Kwan represents celebrities like Ranbir Kapoor, Deepika Padukone, Farhan Akhtar, Shahid Kapoor, Sonakshi Sinha, Shraddha Kapoor, Jacqueline Fernandez, Yo Yo Honey Singh, and Boman Irani, among others. Apart from that, #fame also has celebrity shows including an online stylist hunt called School of Style hosted by Karan Johar, a fitness oriented YouTube channel with Milind Soman, a fashion web series called Style Code by VJ Andy, a cricket oriented YouTube series called Out of the box with sports commentator Harsha Bhogle, among others. It looks like the company is looking to leverage all…
