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CashKaro enables price comparison and product discovery on its platform


Cashback and coupon site CashKaro.com has updated its website to look like Flipkart include a product discovery and price comparison search engine, which can compare products and prices across websites including Amazon.in, Snapdeal, Jabong, Paytm, Homeshop18, LensKart, FabFurnish and Firstcry.

Users can avail this service by searching for products on CashKaro, which then displays the product from the aforementioned stores in a list with prices, pretty much like any other price and product comparison platform for e.g Junglee. The USP here however is the cashback offered. While the cashback offered varies from product to product and seller to seller, overall all products listed cashback of 2% and above.

For availing cashbacks users have to simply follow the link from CashKaro to the retailer’s website when buying the product. According to the company, cashbacks will be added within 72 hours of the purchase, although this remain in ‘pending’ status till the retailer pays up. On accumulating over Rs 250, users can then transfer back the money to their bank accounts free of charge.

Other than this, CashKaro also offers deals and coupons on its site that users can use while shopping. The company receives a sales commission for each product purchased through the site, in return it offers users cashback on listed deals as well. It currently partners brands like Myntra, ShopClues, Paytm, American Swan, Flipkart, among others to offer cashback on listed deals.

Launched in April 2013, Cashkaro had raised $750,000 from a group of UK based angel investors, in August the same year. While the company did not disclose all the angel investors, U.K based coupon site, ASAP Ventures’ owner Doug Scott has co-invested in the company and is now an advisor at Cashkaro.

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– Earlier this week, Parity Cube had launched Linkis.in, a social deals platform that lets users create shopping boards and deals to use for themselves and offer to friends, on which a cashback can be earned. The platform currently has tie-ups with over 170 merchants including Amazon, ACK, American Swan, Archies, Dominoes, Zovi, Yepme and Wonderchef etc. to offer cashbacks. However, Linkis is does not aggregate products itself, as all content is user generated.

– Amazon’s price comparison website Junglee.com had added a number of e-commerce platforms, including Jabong, Myntra, Lenskart, BabyOye, Zansaar, and HealthKart among others as sellers in August last year. The website, which is also used by small sellers to sell products, does not however offer cashbacks or coupons.

– Other players in the coupons category include Yebhi, which turned into an online products aggregator and couponing site in September 2014 and TimesDeal which had acquired CouponDunia and merged into it in May the same year, among others. Read more about how Times Internet’s acquisition of Coupondunia affects competitors here.

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