The Bharatiya Janata Party (BJP) in Telangana has launched a new digital distribution platform called “Maanas” which can distribute audio, video and e-magazines related to the party’s ideology, activities to all party workers, registered members and citizens on their phones.
Maanas is currently operational in the Telangana state party headquarters in Hyderabad and over the next few months, the system will be scaled up and made available to all district headquarters and mandal-level offices. The BJP partnered with California-based technology firm Kiora for developing the platform which makes the content available offline.
Kiora provides content distribution platform that is designed for emerging markets providing last mile connectivity through Content-Hotspots, which is its flagship distribution offering with patented technology for securely delivering content.
Other digital initiatives by the BJP
The BJP had planned to launch a multimedia messaging service similar to WhatsApp called Bhajapa Samvad Setu which allows users to exchange text messages, audio-video clips and images and seems focused on BJP workers. However, we tried finding the application on Google Play but got a message saying that the URL wasn’t available.
BJP had also launched an internet TV channel called Yuva TV back in February 2012 and an Android app in January 2012. It had introduced an option for supporters of the party to make online donations on its website way back in 2011.
The BJP had also experimented with WhatsApp during the Lok Sabha elections, earlier last year. It had interacted with both voters and the party cadre through its Mission 272+ (7820078200) WhatsApp number.
In July 2014, The BJP government had also launched a new online platform called MyGov to encourage citizen participation in governance.This website allows citizens to volunteer for specific projects and also invite suggestions regarding various policy decisions. The National Informatics Centre (NIC) and the Department of Electronics and Information Technology (DeitY) will be managing this platform.