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AskMe launches in Malaysia with Find It; WeChat integration


Local search listing platform AskMe has entered the Malaysian market by launching ‘Find It’, which will also be integrated on WeChat, reports the Economic Times. The report mentions that Find It is similar to AskMe and its app has already received over 1000 app downloads, though the app is yet to be formally launched.

The app currently claims to list over 3 million businesses in 700 categories covering over 450 cities in Malaysia. Categories of listings include restaurants, spa, taxi services, travel, matrimony, jobs, education, mobile, gadgets, etc. The service is available for free on the web and on Android, however the iOS app is yet to be launched.

Note that in January last year, AskMe had partnered WeChat to provide location-specific local searches, deals and classifieds through an official account ‘AskMeSearch’ on WeChat in India. The company had said it would also provide information on trending restaurants and deals of the day, apart from providing classifieds on vehicles, mobiles, properties and jobs, thereby allowing its SME and merchant customer base to reach out to their audience on the messaging platform. The current partnership will probably offer something similar.

AskMe also mentioned that nearly 30,000 merchants have already opened their stores online on Askmebazaar.com and that it plans to add 12,000 paid advertisers by next month. The company currently also partners Amazon, Snapdeal, eBay and GroupOn for listings on its website.

Previously, Askme had tied-up with Aircel for operator billing services on a pay-per-lead basis in June last year. Businessmen who have an Aircel connection can sign up for the service using it. When a user finds their listing on Askme and gets in touch with the business via the details listed, the convenience fee will be charged directly to the phone bill rather than to a credit card. It also tied up with telecom operator Loop Mobile to launch its services on Get It On Loop.

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Askme also lets people search its listings by calling them at 54422. Customers are charged a fee of Rs 1 per minute for these calls. The platform also offers mobile apps, which it claims to have received 7.5 million downloads in six months since launch. The company currently competes with other listing platforms like JustDial and Asklaila among others.

AskMe acquisition: Note that, Getit Infoservices had previously inked an agreement with Network18 to buy YellowPages.co.in and AskMe in February 2013. This was following Network18’s announcement earlier the same week, that it had received approval from the company’s board to divest its stake from online business directories YellowPages.co.in and AskMe.

Image source: AskMe

Disclosure: AskMe is an advertiser with MediaNama

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