Wynk

Bharti Airtel’s music streaming application Wynk said that it has crossed five million downloads since its launch in September. Wynk features full track audio streaming, unlimited cache downloads, Mp3 purchase and caller ring back tone. The latest app version also features support for Google Chromecast to be streamed on televisions.

Wynk is currently ad-free but we’ve mentioned before that it may not be so in the future. Its terms and conditions clearly specify:  “ The Service or Airtel’s website may contain advertising content from Airtel or any other third party. Airtel does not take any responsibility of any such third party advertising materials, and will not be liable for any of your actions or purchases or losses that you may suffer in relation to or as a result of any such advertising.”

Wynk says it has an HD catalogue of over 1.8 million Indian and International songs also has exclusive music previews from time-to-time under the Sony Music label. Wynk also presented some trends it noticed over the last six months. Some of them are:

– Honey Singh is the top-searched artist followed by Akon and Lata Mangeshkar
-The recent Bollywood movie Roy is the most streamed album till date
– Expert curated playlists are more popular than the albums with about 33% more clicks
– ‘Romantic’ mood is the most popular amongst all the mood based playlists
– Mumbai topped charts as the city with the maximum users followed by Delhi and Karnataka
– New Releases is the most popular section of the app and interestingly it witnesses maximum clicks between 9am and noon

Wynk’s free version allows users to stream music online and tune into internet radio, but the premium version, Wynk Plus, allows users to download unlimited music and play it offline. Wynk Plus is available at Rs 99 per month on Android and Rs 60 on iOS platforms. There’s also a package for Airtel’s subscribers called Wynk Freedom.

With the free version, users can stream music of their choice online and tune into internet radio. The premium version Wynk Plus allows users to download and listen to unlimited music, and also play it offline. Wynk Plus is available at Rs 99 per month on Android and Rs 60 on iOS platforms.  The service is available at Rs 129 per month, and will also users to get all inclusive unlimited streaming and downloading of music without incurring additional data charges.

Readers will also not that the downloads are not DRM free which inherently restricts transfer of songs between devices. This might curb piracy of music, but it also reduces the propensity to buy songs.

Disclaimer: Airtel Wynk is an advertiser with MediaNama