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Yahoo posts $254 million mobile revenues in Q4 2014

Yahoo reported mobile revenues of $254 million for the quarter ended December 31, 2014, up 23% from $200 million in the previous quarter. For the year ended December 31, 2014, the company posted mobile revenues of $768 million.

Yahoo CEO Marissa Mayer also said that its investment businesses – mobile, video, native, and social – collectively generated more than $380 million revenues during the quarter and more than $1.1 billion revenues during the fiscal, up 95% on a yearly basis. In the previous quarter, Mayer had said that these areas collectively grew by 80% year-on-year (YoY)

Yahoo Office

Operational highlights

– During the quarter, Yahoo closed the BrightRoll acquisition for around $640 million in cash. BrightRoll is a programmatic video advertising platform and through this acquisition, Yahoo now claims to be the largest video advertising platform in the United States.

– Yahoo signed a five-year strategic partnership with Mozilla to become the default search engine on Mozilla’s Firefox desktop and mobile browsers. Yahoo says this was the most significant partnership for the company in the past five years.

– Integrated in-app inventory from Flurry’s marketplace to expand its cross-screen video advertising capabilities. Yahoo also said that US advertisers with managed accounts can now use Yahoo Gemini to promote their apps across Yahoo properties and Affiliate sites.

– Introduced Flickr for iPad and released new features on Yahoo and Yahoo Mail apps on iOS and Android. It also introduced search within Yahoo Aviate and stationery designs on Yahoo Mail in partnership with Paperless Post.

– Yahoo India managing editor Prem Panicker had quit in November last year. Yahoo had also laid several people from its Software Development Center in India. According to multiple sources MediaNama spoke with, this wasn’t a sudden move, but a part of Yahoo’s broader strategy to consolidate product ops in its Sunnywale office in United States. More on that here.

Display revenues dips yet again

Display revenue ex-TAC has declined again to $464 million for the quarter, a 5% dip from $491 million in the same quarter last year. The total display revenue also saw a 4% decline YoY to $532 million for the quarter, from $553 million in the same quarter last year.

This is third straight quarter for Yahoo where display revenues (ex-TAC) has declined. In fact, display revenues (ex-TAC) has declined in ten of the past 11 quarters, with the only exception being Q1 2014 where it grew by 2% YoY.

Yahoo Q4 2014 display

For the year ended 2014, Display revenue ex-TAC dipped by 4% to $1.67 billion, from $1.74 billion in the previous year while the total display revenues dipped by 4% to $1.87 billion from $1.95 billion in the previous year.

Number of ads sold (excluding Korea) increased by 17% approximately YoY while the price-per-ad (excluding Korea) declined by 20% YoY.

Search revenues flat after 11 growth quarters

Search revenue ex-TAC was flat at $462 million for the quarter while the total search revenues grew by 1% to $467 million. This is Yahoo’s first flat quarter after 11 consecutive growth quarters.

Yahoo Q4 2014 Search

For the year ended 2014, Search revenue ex-TAC however grew by 5% to $1.78 billion, from $1.7 billion in the previous year while the total display revenues grew by 3% to $1.79 billion from $1.74 billion in the previous year.

Paid clicks (excluding Korea) grew by 10% for the quarter and the price-per-click (excluding Korea) also increased by around 7% YoY.


Revenues from the Asia Pacific region for Yahoo continues to decline: $180 million revenue during the quarter, down 7.5% from $194.5 million revenues in the same quarter last year. Including the traffic acquisition costs, the total revenue for the region was at $184.6 million for the quarter, down 8.9% from $202.2 million in the same quarter last year.

Yahoo Q4 2014 Geography

The region contributed for 15.3% of Yahoo’s total revenues (ex-TAC) for the quarter that was at $1.18 billion. In comparison, APAC region had contributed for 16.2% of Yahoo’s revenues in the same quarter last year and 16.7% of revenues in the previous quarter.

Yahoo’s overall net income also dipped to $166 million for the quarter, down from $348 million in the same quarter last year.

Other Highlights

Cashflow: As of December 31, 2014, Yahoo has $10 billion money in terms of cash, cash equivalents, and investments in marketable securities, as compared to $5 billion as of December 31, 2013.

Share repurchase: During Q4 2014, Yahoo repurchased around 22 million shares for $980 million at an average price of $45.26.

DownloadPress release | Financials | Slides

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    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ