Microblogging platform Twitter has appointed Taranjeet Singh as the Head of Sales for its India operations, reports the Economic Times. In his new role, Singh will be responsible for finding commercial opportunities for Twitter in India, and to work with brands and agencies to optimize real-time marketing. He will operate out of the social networking site’s Gurgaon office.
Prior to Twitter, Singh was the Sales Director – South Asia for BBC Worldwide for close to three years, and was responsible for BBC’s revenue and business strategy for world news and its website. Before this, he worked as the Head of Advertising Sales – News for close to five years in the same company and was also the Regional Manager for BBC for four years.
Overall Singh has over 19 years of experience in sales and business development especially in the media industry. He has also held various positions at Outlook which included heading advertising sales and business development in Northern India, the Pioneer where he was the Sr. Executive – Ad Sales and NIS, a division of NIT where he was the Asst. Center Head.
In January last year, Twitter had appointed Raheel Khursheed as head of news, politics and government. His role is to provide front-line technical support to journalists, politicians and governmental agencies.
Subsequently in September, the company appointed former head of digital marketing and e-commerce at MTS India Anupam Dikhit as its Industry Manager for the country, with the responsibility to support the company’s Indian advertising campaigns and working with marketers to increase their customer engagement on its platform.
Twitter initially started focusing on its presence in India since it appointed Rishi Jaitly as Director for the Indian market in November 2012. In 2013, the company further expanded its team in India and hired Aneesh Surender Madani to handle Sports Partnerships and Pratiksha Rao as Associate Partnerships Manager. Twitter India had also hired Aircel’s Head of Data Arvinder Gujral as its Head of Mobile Business Development for India and South East Asia.