Data analytics startup Tookitaki has raised $1 million in seed funding led by Jungle Ventures, with participation from existing investor Blume Ventures and and new investor Rebright Partners, reports TechCrunch. The startup will use the funds to expand to newer markets like Australia, New Zealand, Japan and Southeast Asia and invest in research & development. Tookitaki had earlier raised $200,000 from Blume Ventures, India Internet Group, Harvard Angels and Centre for Innovation Incubation Entrepreneurship (CIIE) Ahmedabad in August 2013. The company also seems to now have expanded its offerings to offer data analytics services like mobile targeting, sales strategies, and inventory along with consumer behaviou predictions across verticals. Prior to this, it offered social targeting and ad optimization, that worked by querying data points from social media networks like Facebook, Twitter, YouTube, among others to find purchasing patterns of consumers on the web. Based on this data, consumers were grouped to map…
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