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Times Internet’s Alive platform opens itself up for users to send personal videos

aliveTimes Internet’s augmented reality app Alive introduced a new service called Alive Pix which allows users to create augmented photos  from their videos and share them with friends. Currently it is available only on Android devices and Times Internet says it will extend it to iOS devices soon.

How it works

For this you need to download the Alive app on your mobile device and shoot a video or upload an existing video from your gallery. You can select a photo from one of the frames in the video and use different themes. You can send this augmented photo across social networks or even print a copy. The receiver has to scan the shared photograph in the Alive app on their smartphone. Users can then watch the complete video in the app that the sender had tagged it with the photo. Note for Alive Pix the video needs to be 30 seconds in length or shorter through the app.

We did test the application on the One Plus One, but it does take a quite a lot of time to cut a video to 30 seconds. In our test it took about a minute to cut down a two minute video and it doesn’t feel instantaneous.

alive pix 2

alive pix

Times Internet launched Alive app in December 2012 and claims it has registered 1.5 million downloads and does around 5 million scans every month now. When launched, Alive allowed readers of the Times of India newspaper to interact with a print medium, and get access to media content, such as videos, photos, and polls. In March 2014, the app opened up their technology to brands and agencies for creating augmented reality based marketing campaigns with Alive Studio. Formats supported include audio, video, WAP page, click to capture and polls. Alive Studio also offers statistics to monitor the roll out of the campaign. Data shared includes number of scans made in an hour, platform used and the number of unique users who scanned the image.

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Our Take

The application seems a bit tedious for users. If one wanted to send a video to someone, we can just send it via Whatsapp or any other messaging platform. The process involved has far too many steps for the recipient who has to take his/her phone out, open the Alive application, scan the picture sent to you and then watch the video.

Alive had earlier in August last year allowed users to create interactive wedding cards where users can take an image of the wedding card, add themes, background music, information about bride and groom and other relevant details. This seems like a realistic use case.


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