The Viral Fever Media Labs, which runs the YouTube channels TVF-Qtiyapa & TVF-RecycleBin, has launched a movie streaming service called TVF Inbox Office. Amit Masurkar directed slacker comedy film Suleimani Keeda is currently the only movie available for streaming on the site. TVF was also the online partner for the movie.
Users need to register on the site and pay Rs 99 to get access to the movie. They need to watch the movie within 72 hours, and it has to be watched online. Currently, TVF Inbox Office is offering users Freecharge coupon worth Rs 100 after they make the payment, which can be used on the Freecharge app for mobile, data card or DTH recharges.
— Arunabh Kumar (@TheQtiyapaGuy) January 22, 2015
The service is currently available in all countries except USA, Canada, New Zealand, Ireland and Australia. Indian users can pay through net banking or using their debit/credit cards, while international users can pay with Paypal or Skrill.
Unlike some of the other video & movie streaming services available in India, like Spuul, Times Internet’s BoxTV, Zee Entertainment Enterprises’ DittoTV, Reliance Group’s BigFlix, and Star India’s recently launched video streaming service Hotstar.com among others, TVF Inbox Office will be providing users access to movies that don’t get mainstream theatrical releases. For example, Suleimani Keeda had been released as part of PVR’s Director’s Rare initiative, under which the movie had a limited release in only the top metro cities in India.
TVF Inbox Office will primarily be competing with YouTube Rentals, which was rolled out in India in March 2013. Over the past two years YouTube Rentals offers users a wide range of Bollywood, regional, off-beat & international movies, which they can rent or purchase for online viewing. What is likely to be an even bigger issue for TVF Inbox Office is preventing its users from sharing the movies available on its platform online. The TVF Inbox Office print of Suleimani Keeda has already been shared by an user on YouTube. I had paid Rs 99 to watch the movie, and now I feel I should have waited for a few days!
In September last year, media company Pritish Nandy Communications (PNC) announced the launch of a service similar to Netflix and Hulu.com in India called Ogle, after acquiring it in July. The service was expected to officially launch by end the of last year, however currently the Ogle website informs visitors that TV shows, movies & live events will soon be launched on the platform. Last year, Ogle had live streamed the NH7 Weekender concerts.