One particular part of the IAMAI-IMRB research looked particularly questionable to us. The Internet industry association-research agency combine, last week, leading up to its annual India Digital Summit, released data projecting that: 1. India will have 213 million Mobile Internet users by June 2015, and there were 173 million mobile Internet users in India in December 2014. 2. The average monthly spend on Mobile Internet is now Rs 235, while the average monthly bill is Rs 439. 3. The proportion of this amount spent on Mobile Internet was 45% last year, and has now increased to 54% this year. 4. 63% of the mobile Internet users spend between Rs 101 and Rs 500 monthly on their mobile connection while 26% spend between Rs 501 to Rs 1000, and 7% of the users spend less than Rs 100 every month. 5. 33% of the Mobile Internet users avail rental plans with limited downloads, followed by 21% who subscribe to unlimited rental plans. 6. Data reveals that 26% of the non-working women access rental mobile Internet plans which allow unlimited access to Internet. A similar plan is also availed by one-fifth of college going students and Working women. 7. 1/4th of school going kids and one-fifth of the non-working women use mobile Internet on Pay per Site basis. 8. Nearly 40% of the young men, working women as well as older men access mobile Internet plans which entail limited access to Internet. Why we're questioning this data 1. Average monthly spends on…
