With an eye on the Cricket World Cup, DTH operator Tata Sky has launched 4K set top boxes (STB) in India, which are capable of delivering content up to 3840x2160 pixels. Tata Sky plans to broadcast the Cricket World Cup (14th Feb to 29th March), in 4K, but the problem clearly is that other than the World Cup, there is hardly any 4K content available, especially on Indian channels. Additionally, there is also the matter of cost. The cheapest 4K television available on Flipkart is currently priced at Rs 67,500, while on Snapdeal is priced at Rs 70,000. These are low end 4K models, with high end 4K TVs priced well over Rs 100,000. The set top boxes are available, from Tata Sky, for Rs 5900 for existing subscribers, and Rs 6400 for new subscribers. The STB is also capable of delivering Standard Definition (SD) and High Definition (HD) channels. Given the low availability of content and the high cost of adoption, the new STB unlikely to lure users away from SD and HD to 4K. Probably users who already own 4K sets might become early adopters. Other developments: - Tata Sky had launched an on-demand video service Everywhere TV for laptops and desktops in June 2014. The platform had launched then with availability only on Windows 8, although it has since expanded to support all Windows versions XP onward, along with Mac, iOS and Android systems. The plans for this Everywhere TV were first announced by Tata Sky in October 2013, after…
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