Bollywood content aggregation company Shemaroo has tied up with mobile video platform 123On to offer content on their mobile application. As per the partnership, Shemaroo will be offering its video catalogue of Bollywood songs, devotional content and regional videos for download on 123on's mobile app 123on's application is available on the Google Play store and the app allows users to download any video and set them as a video ringtone or video wallpaper. The app also has an instant push feature which allows users to select a video they are watching and push the same on their phones when they call. It's supposed to help in pranks between friends. Note some of the have to be bought as the in-app purchases. Shemaroo's other deals -Earlier this month Shemaroo entered into an agreement with net mobile AG to distribute content from Playboy Enterprises Inc in south Asian countries which include India, Nepal, Bhutan, Sri Lanka, Pakistan and Bangladesh. Shemaroo says that it has handpicked Playboy’s lifestlye and glamourous content that adheres to the Indian regulatory framework. – Earlier in November 2014, Shemaroo signed a deal with digital distribution company The Orchard to market its music catalogue in the Middle East and North Africa regions. -In September 2014, Shemaroo also came out with its IPO and sought to raise Rs 120 crore by selling 7.7 million shares of the company. Shemaroo’s IPO closed with bids at 5 times the number of shares offered for purchase. -According to Shemaroo’s red herring prospectus, the company has a content library of more than 2,900 titles. This…
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