Shemaroo Ltd, the Bollywood content aggregation company which listed in August last year, reported its first results as a public listed company, with revenues of Rs 87.28 crores for the quarter, and net profit of Rs 10.46 crore. What's noteworthy is that only Rs 9.89 crore of the revenues came from its New Media division, accounting for 89% of its overall revenues. It was a 91-9 split for the same quarter last year, but that shift is hardly significant. While the earnings release largely focuses on the digital business, from an operations perspective, it's not lost on us that this is largely a traditional media company, albeit with a significant focus on its digital business. The digital focus is evident in some of the recent partnerships done by Shemaroo: - Shemaroo also closed an agreement with Samsung for 'Club Samsung' app for India and South West Asia - Deployed movies on Facebook for users to watch on a paid basis. In the preceding quarter, the first set of Shemaroo's movies went live on YouTube. - Bringing Playboy content to India: Shemaroo recently tied up with net mobile AG to distribute content from Playboy Enterprises Inc in south Asian countries which include India, Nepal, Bhutan, Sri Lanka, Pakistan and Bangladesh. Importantly, it will be content "that adheres to the Indian regulatory framework. Note that Playboy, the magazine, is banned in India. - Partnered the music distribution platform The Orchard, to distribute and market its music catalogue on iTunes in the Middle East & North Africa (MENA) region. The…
