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Rdio launches in India

A bit late but the US-based music streaming service Rdio has finally launched in India. This is the second international music streaming to launch in India recently, after Australian streaming service Guvera launched in India in November 2014. The launch of Rdio can, at some level, be seen as the relaunch of Dhingana. Rdio had earlier acquired Dhingana to enter the Indian market in March last year and both the founders Snehal & Swapnil Shinde had joined Rdio to drive the company's efforts in India and other emerging markets. Dhingana had shut down in February last year. Yesterday, when MediaNama contacted Rdio to confirm their plans, Swapnil Shinde, Dhingana co-founder and now Vice President, Product - International Markets, did not share any details, only saying that he would call back later. We haven't heard from him since, despite attempts to contact him. From what sources tell us, Rdio has been signing partnerships with music labels over the past few months and Swapnil Shinde has been driving these partnerships in India. They were initially expected to launch in December first week but it got deferred owing to delays in closing partnerships. Shinde told Medianama last month that they were not ready for launch as yet. We hope that Rdio India doesn't run into trouble with labels this time around, considering that T-Series, possibly the biggest music label in India, had extended mobile streaming rights to Saavn and Gaana last year, thereby ending the mobile exclusivity to Hungama. Note that T-series not renewing its contract was considered one of the main reasons for Dhingana shutting…

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