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YouTube MCN Ping Digital raises investment

YouTube Multi-channel network (MCN) Ping Digital has raised an undisclosed amount in funding from a consortium of angel investors headed by Monisha Advani, co-founder of Hindi film production house Emmay Entertainment, reports the Economic Times. The company plans to use this investment as growth capital. Ping Digital had last raised investment in January 2013, wherein it had secured undisclosed amount from Travelguru founder Ashwin Dhamera and Angara.com CEO Ankur Daga. This was around the same time, when it launched a food focused YouTube channel called India Food Network and a music focused YouTube channel called India Music Network. Few months later, it had launched Boom News channel in June last year. The network also partners various individual artist channels like DJ Suketu (music), Shanaya Sinner (fashion), Shantanu Nimesh (wrestling), Nipun Kapur (fashion) and Gitika Saikia (food) among others, to manage and monetize their content. Ping Digital…

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