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People Group invests in dating app Thrill & merges Fropper with it


People Group, which owns Shaadi.com, Makaan.com and Mobango, has acquired 25% stake in dating app Thrill for Rs 6 crore in a cash and stock deal, reports The Economic Times. The report mentions that as part of the deal People Group’s dating website Fropper.com has been merged with Thrill, though the same isn’t reflected on the website yet.

Founded in 2012 by Devin Serago and Josh Israel, Thrill had previously secured an undisclosed amount of funding from Qyuki CEO Samir Bangara, CA Media COO Rajesh Kamat, and Singapore-based Taurus Value Creation in August 2013.


Unlike its competitors like Tinder and Krush, Thrill provides women with greater control. While women can join Thrill at any time, men need to apply and wait to be voted in by the women. Also, women can connect with others whenever they like, but men can only express interest. The app will soon be introducing voice & video verification calls for women that will allow them to ascertain that the man is actually who he claims to be.

Thrill is currently available for Android and iOS and claims to have witnessed over 100,000 downloads. It’s not clear how many of them are active users of the app.

People Group investment plans: Last year in October, People Group had mentioned that it is looking to invest between $25,000 to $2 million in early stage media-related startups and peer-to-peer networks. In the same month, it had participated in the education activity kits maker Flinto’s $300,000 investment round. It’s also worth noting that People Group founder & CEO Anupam Mittal is an active angel investor and has made over 40 investments (in personal capacity) in companies including Zapstitch, IndiaCollegeSearch and Olacabs among others.

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