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#Outlook15: What Indian digital video companies plan to do in 2015

As a part of our #Outlook15 series, we asked heads of online video companies – Spuul, Sony LIV, BoxTV, Rajshri Entertainment, Vuclip , Culture Machine, Qyuki, Pepper Media, Nirvana Digital & One Digital Entertainment about their focus areas for 2015, and the challenges that the online video ecosystem needs to address. Which according to you were the top developments and roadblocks in the online video segment in 2014? Why? Subin Subaiah, Spuul - Data consumption really took off in 2014, with all telcos reporting increase data usage and revenues. We saw this at Spuul too, with a lot of consumption driven by folks on mobile over data connections. - Even though more people are using data, Internet speeds continue to be abysmal. We’ve seen great take up of our download feature as a result. We do hope that the much promised 4G networks materialize in 2015 and improve the connectivity situation. - Piracy continues and will be an impediment until the industry and content owners take complete charge of fighting it. Uday Sodhi, Sony LIV - Increase in mobile internet connectivity and introduction of cheaper smartphones along with a drop in internet surfing charges has led to huge increase in video consumption. - The number of video viewers on mobile & tablet devices increased considerably over 2014 and interestingly, addition of screens has only increased a user’s viewing time. Importantly for us, the entertainment category has the maximum reach in the online video segment and sports is one of the fastest growing content categories. Ashish…

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