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#Outlook15: What Indian Online Properties Listing Companies Plan To Do in 2015

As part of our #Outlook15 series, we asked heads of online properties listing companies – 99Acres, MagicBricks, IndiaProperty, Housing.com, and PropTiger about their focus areas for 2015, and the challenges that the online properties listing ecosystem needs to address. Answers have been shortened for brevity. - Which according to you were the top developments and roadblocks in the online property listing segment in 2014? Why? Sumeet Singh, 99Acres - With sluggish demand and unsold inventory piling up, developers and property advertisers have had to find new avenues for promoting and selling their properties. They have started realizing that they not only have to come up with attractive deals and packages but also improve their service. - With more choices, buyers now demand better information quality in an online listing and better servicing too. They are also increasingly looking more closely at a property before making the purchase decision, which has led to better visualization models like ‘3D View’ & ‘Panoramic View’ and providing decision aids like ‘Map Search’ and ‘Price Trends’. - We have also seen a lot of investment coming into the sector in 2014 from new as well as existing investors like NewsCorp, Softbank and Tiger Global etc. Sudhir Pai, MagicBricks - Problem of data quality and verified listings is being solved, at least to a large extent. - The online real-estate category has grown in traffic terms by about 20% in the last 3 quarters. Ganesh Vasudevan, IndiaProperty - A tremendous focus on improving the user interface across players. Almost all sites have a far…

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