wordpress blog stats
Connect with us

Hi, what are you looking for?

#Outlook15: What Indian Niche E-Commerce Companies Plan To Do in 2015

As a part of our #Outlook15 series, we asked heads of niche e-commerce companies – Myntra, Jabong, FashionAndYou, Urban Ladder and FabFurnish about their focus areas for 2015, and the challenges that the online e-commerce ecosystem needs to address. Answers have been shortened for brevity. Which according to you were the top developments and roadblocks in the e-commerce segment in 2014? Why? Ganesh Subramanian, Myntra Mobile is increasingly driving the e-commerce revolution in India. We have witnessed phenomenal activity on the mCommerce front, with smartphones gaining prominence as the preferred mode to access and shop for fashion brands in the country. Significant increase in online purchases from Tier-2 and Tier-3 cities and now they also contribute a large majority of the e-retail pie. Roadblocks: The market is still small due to low internet penetration, lack of understanding of e-commerce and addressing the consumer tendency to touch & feel the product before purchase. Praveen Sinha, Jabong The e-commerce industry entered an era of smart phones and we saw mobile apps for all the e-commerce websites across all operating systems. Dynamic changes like next door delivery, open delivery and same day delivery for a whole range of products led to myriad of customer acquisition for the industry and garnered significant customer loyalty towards the brand. Due to such developments, we can now comfortably predict over 3-fold growth in the M-wallet segment in the next 5 years. Online shopping is rising tremendously not only in the metros but also becoming a trend in the small cities, where…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?

News

After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples

News

In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection

News

The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.

News

The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ