As a part of our #Outlook15 series, we asked heads of niche e-commerce companies – Myntra, Jabong, FashionAndYou, Urban Ladder and FabFurnish about their focus areas for 2015, and the challenges that the online e-commerce ecosystem needs to address. Answers have been shortened for brevity. Which according to you were the top developments and roadblocks in the e-commerce segment in 2014? Why? Ganesh Subramanian, Myntra Mobile is increasingly driving the e-commerce revolution in India. We have witnessed phenomenal activity on the mCommerce front, with smartphones gaining prominence as the preferred mode to access and shop for fashion brands in the country. Significant increase in online purchases from Tier-2 and Tier-3 cities and now they also contribute a large majority of the e-retail pie. Roadblocks: The market is still small due to low internet penetration, lack of understanding of e-commerce and addressing the consumer tendency to touch & feel the product before purchase. Praveen Sinha, Jabong The e-commerce industry entered an era of smart phones and we saw mobile apps for all the e-commerce websites across all operating systems. Dynamic changes like next door delivery, open delivery and same day delivery for a whole range of products led to myriad of customer acquisition for the industry and garnered significant customer loyalty towards the brand. Due to such developments, we can now comfortably predict over 3-fold growth in the M-wallet segment in the next 5 years. Online shopping is rising tremendously not only in the metros but also becoming a trend in the small cities, where…
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