Online travel company MakeMyTrip has appointed Saujanya Shrivastava as its new chief marketing officer. Shrivastava will be responsible for leading marketing initiatives across the company’s business lines and group entities and his key areas of focus will involve strengthening brand association with leisure travel, driving customer engagement & loyalty, and the mobile platform.
Shirvastava joins MakeMyTrip from Bharti AXA Life Insurance where he served as the chief marketing officer. Prior to that he headed sales and marketing at futurebazaar.com. He was also instrumental in building Pepsi’s youth marketing platforms through associations with the ICC, BCCI and sportsperson endorsements. Shrivastava had also previously worked with Citibank and Cadbury’s India.
Earlier in March, Amit Somani resigned as MakeMyTrip’s Chief Product officer in March after a four year stint with the company.
For the quarter ended September, MakeMyTrip posted a loss of $4.8 million as compared to $7.5 million loss in the same quarter last year. Revenues from Air ticketing business grew by 19.6% to $18.23 million for the quarter, from $15.24 million in the same quarter last year. Revenues from the hotels and packages business grew by 76.8% to $12.5 million for the quarter, from $7.1 million in the same quarter last year. It’s worth noting that the hotels and packages segment has been driving MakeMyTrip revenue growth for a few quarters now and had even surpassed Air ticketing revenues for the company in Q1 FY15.
In November, MakeMyTrip also launched its Hindi app, and plans to add support for 4 more Indian languages including Gujarati, Tamil, Telugu, and Malayalam in the first half of this year. MakeMyTrip said it has been witnessing an increasing amount of traffic coming from tier II and tier III cities on mobile, which prompted it to launch a Hindi app.
Corrigendum: Our apologies for two errors in the story: firstly, the story previously mentioned that Somani resigned last month, which is incorrect. He resigned in March. Secondly, it also mentioned that MakeMyTrip founder Deep Kalra had taken on Somani’s role, which is also incorrect. Our apologies for the errors. The story has been edited accordingly.