guvera

Australian music streaming service Guvera, which had launched in India in November last year, claims to have acquired over 2 million users in the country since its launch. The service also claims to have significantly increased the content available on its platform, by adding 3 million tracks to its library of over 12 million tracks.

Guvera currently has tie ups with various major music labels and content aggregators in India, including Universal Music Group, Sony Music, Hungama.com (T-Series & Speed Records), Saregama, Times Music, Eros International, Believe, The Orchard, TuneCore, CDBaby and INGrooves. Some of the advertisers onboard include Harley Rock Riders, Kotak Bank, Spykar, Nikon, Croma, Godrej, and Cinthol.

Guvera is free and supported by advertisements, though users can also opt for the ad-free premium plan which cost Rs 199 per month. The service can be accessed on the web or through its Android and iOS mobile apps. Users can listen to curated playlists or create their own playlists. Guvera also allows users to create playlists based on mood, genre of music and personalities among others through the #Play service.

The company had previously partnered digital music and radio service 7digital to use its music catalogue and technology platform to help its expansion in India and the Middle East, in June last year. The company has also tied-up with Lenovo to have its Android app pre-installed in Lenovo tablets and smartphones. In Australia, Guvera crossed the 800,000 registered members mark in May this year, and had earlier claimed that active users engaged with the service in excess of 70 minutes per day.

Competition:

– The US-based music streaming service Rdio had finally launched in India earlier this month. Rdio had earlier acquired Dhingana to enter the Indian market in March last year and both the founders Snehal & Swapnil Shinde had joined Rdio to drive the company’s efforts in India and other emerging markets. Dhingana had shut down in February last year.

– Besides Saavn, Gaana and Hungama, telecom operator Airtel has a music service called Wynk* while Vodafone had launched a music streaming service in December 2013. Reliance Industries’ data service venture Reliance Jio is also developing a music streaming service called Jio Beats, which is expected to launch along with the company’s 4G service.

Read also:

#Outlook15: How Indian Online Music Companies view 2015

Trends in the digital music segment in 2014

*Disclosure: Airtel Wynk is an advertiser with Medianama