FremantleMedia has partnered mobile video streaming service provider ZengaTV and YouTube MCN One Digital Entertainment to launch the digital talent show India’s Digital Superstars. The show will last for 14 weeks and will feature musicians, DJ’s, comedians, dancers, mimicry artists, contortionists, singers, jugglers and acro gymnasts among other performers. The auditions for the show began on the 19th of January and will culminate with a finale in May. The winner of the show will be given a contract worth Rs 20 lakh from FremantleMedia and One Digital. To participate, users need to sign up on Indiasdigitalsuperstar.com and submit their YouTube video link along with a video description and other details like name, city, email etc. The auditions for the show will remain open for 9 weeks, during which participants can enter as many videos as they like of the talent they wish to showcase. The auditions for the show are open to all Indians across the world. The videos will then be judged based on the number of views and likes they gain across YouTube, Facebook and ZengaTV, with each video view scoring 5 points, each ‘like’ (other than Facebook) scoring 3 points and each ‘like’ on Facebook scoring 1 point. The top five scoring participants will become finalists along with five others chosen by the judges, bringing the total to 10 finalists. One among these will be announced as the ‘Digital Superstar’ in the 10th week, during a Live event held in Mumbai. The YouTube market is still quite nascent in…
