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E-commerce roundup: Nature’s Basket, Snapdeal, Flipkart and Jabong

Godrej Nature’s Basket to sell goods on Snapdeal

Godrej Nature’s Basket has tied up with Snapdeal.com to make available various gourmet products via the e-commerce platform. Through this partnership, Godrej claims customers in over 5000 cities will be able to shop on its platform.

As of now products in various categories including Indian groceries, international groceries, beverages, nuts and dry fruits, confectionery, chocolates and desserts, snacks and dips, spreads and jams are sold by Nature’s Basket on Snapdeal. Overall more than 400 products, such pancake syrups, folic acid tablets, green teas, flax seeds, salad dressings etc. are available on the e-commerce site.

Snapdeal partners FDDI for training design students

Snapdeal.com has signed an MOU with the Footwear Design and Development Institute (FDDI) and the  Ministry of Commerce and Industry, for training design students.

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The support includes training students on e-commerce business and e-retailing of new products in categories like footwear, apparel, leather goods and accessories. Additionally, Snapdeal will act as an ‘Industry Partner’ for the proposed Incubation Center by FDDI. As a part of this deal, Snapdeal will also let FDDI students under the social and artisan development program, sell merchandise through its website.

Flipkart to offer Banarasi weave sarees in partnership with DC handlooms

Flipkart Office

Flipkart has partnered with DC handlooms, Ministry of Textiles, to offer Banarasi weave sarees on its platform. The partnership aims to offer Indian weavers a platform to reach to a larger audience.

With this, Flipkart will list Banarasi handloom sarees from weavers in Varanasi and other parts of the country on the site. The price of these garments range between Rs 3999  to Rs 15999, and each piece will come with the handloom trademark tag. According to Flipkart, other weavers from Kanchipuram, Pithani, Chanderi and Bandhej will also be added to the store.

Jabong inaugurates Jabong Labs in Bangalore

Online fashion store Jabong.com has launched Jabong Labs, a research and development centre in Bangalore to improve consumer experience on its website and mobile application.

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According to Jabong it will use the technology lab to improve its backend system while focusing on long term IT goals. Earlier, Jabong.com had entered into an exclusive partnership with European denim brand G-Star RAW to debut its products in the Indian market. It had also partnered with cut crystal and fashion jewellery maker Swarovski, to launch a special edition of ‘Create Your Style’ jewellery kits designed for women in October.

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