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Charts: Info Edge Q3-FY15 results suggest that it’s still mostly a one trick pony

Despite years of investments in other businesses, Info Edge India is still mostly a one tricky pony: a majority of its revenues still come from its recruitment solutions business:


The other verticals are loss making, have been so, since Info Edge IPO’ed in 2007, and are perpetually in “investment mode”.


Info Edge’s dependency on IT Services / ITES is high. In Q3-FY08, IT/ITES accounted for 30% of Naukri.com revenues. 7 years later, it still accounts for 28%, and after a low of 25% in Q2-FY09, has been increasing. The last three years:

Info-Edge-naukri-revenue-split-Q3-FY13 Info-Edge-naukri-revenue-split-Q3-FY14Info-Edge-naukri-revenue-split-Q3-FY15

With layoffs taking place in the IT sector, Info Edge might be adversely impacted.

99Acres is the business the company is banking on, to bring the next level of growth, apart from its investment in Zomato. In FY09, Info Edge decided to push for monetization of 99Acres, and subsequently, a majority of listings on 99Acres are paid.

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The number of paid listings per transactions has remained stable, which indicates that brokers are buying more listings per transaction.


Jeevansathi is…still there, but barely. Info Edge might as well sell it off to Bharatmatrimony or Shaadi (whichever of them is number two in the market).


Company financials

Info Edge Financials


Q3 is typically the weakest quarter of the year for the company, but it has consistently shown growth, year on year.Info Edge Q3 Trends

On the advertising front, Info Edge maintains advertising expenses at between 17-22% of expenditure each quarter. Advertising expenses peaked this quarter (Q3-FY15), at Rs 23.07 crore.

Info Edge Advertising Expenses Q3-FY15

Info Edge Advertising Pc Q3-FY15

Employee expenditure has remained consistently between 53-59% of total expenditure.

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Info Edge Employee Cost pc Q3-FY15

Employee expenditure has been rising consistently each quarter.

Info Edge Employee Cost Q3-FY15

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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