Telecom operator Videocon Telecom has upgraded its network to 2.75G EDGE, a 3G technology which will deliver speeds of up to 473.6 Kbps to mobile internet users. The company said it invested around Rs 130 crore for the upgradation. EDGE data connectivity or 2.75G is typically faster than GPRS (2G and 2.5G) connection, but usually slower than a 3G network. The ITU indeed recognizes EDGE as a ratified 3G technology, which is compatible with existing 2G handsets, although it does not attain the data rates 3G can. Videocon mentions that approximately 80% of mobile internet users in the country still use 2G handsets and as such it will be able offer its customers an upgrade in speed without requiring a handset upgrade on their part. Additionally, the company said 3G networks are available only in select areas, resulting in connection deterioration for customers when moving away from these areas. It said its 2.75 EDGE network on the other hand is universally implemented, avoiding a change in network type, which delivers a consistent experience to customers. Videocon has branded its connection ‘pauney teen G’ for marketing purposes, and claims it will spend around Rs 50 crore on marketing efforts in the next few months. It also claimed that post the upgrade consumption of daily data by consumers has increased by 51%, while the number of unique data users has increased from 37% to 40%. The increase in average usage of data per user has gone up from 16MB to 22MB per…
- MediaNama Daily: We are not so certain about the CERT-In rules March 22, 2023
- How many crypto exchanges registered with India’s FIU following government notification? March 21, 2023
- Final Call: Exploring User Verification, 23rd Mar, 2023, Delhi #Ad March 21, 2023
- Why is Twitter’s move to withhold accounts amid internet shutdown in Punjab problematic? March 21, 2023
- RTI: No details on how many entities have complied with CERT-In’s cybersecurity directions March 21, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...