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Trends in the Online Travel segment in 2014

From online travel agents like MakeMyTrip and Cleartrip among others witnessing increase of traffic from mobile platforms, to them launching online wallets, to online publishing companies & e-commerce ventures entering the online travel space, 2014 has been a busy year. Let’s take a look at some of the trends in the online travel segment that emerged this year: 1. The switch to mobile Cleartrip’s search traffic from mobile devices increased from 30% in July 2014 to 40% in September 2014 to 43% in November 2014. MakeMyTrip had also mentioned in its June 2014 investor presentation that 29% of its traffic came from mobile (pdf) in the April-June period this year. Earlier this year, iXiGo CEO Aloke Bajpai had also told Medianama that for most online travel companies more than 25% of their traffic and nearly 10% of their transaction volume…

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