wordpress blog stats
Connect with us

Hi, what are you looking for?

SVG Media buys NetworkPlay & SeventyNine from Gruner+Jahr

smile-vun-groupA few months after Chirag Shah and Deven Dharamdasani, the co-founders of mobile ad network Seventynine, had left the firm , apparently after their earn-out, Gruner+Jahr (G+J) has sold that business back to SVG Media (Smile Vun Group), reports the Times of India. Along with this, G+J which is Bertelsmann group company, has also sold the digital agency NetworkPlay to SVG Media. The terms and amount of the deal are undisclosed, but ToI it at around $15 million.

With this deal, G+J effectively exits the digital advertising platform in India, and it will perhaps rue 2012 as a year of ill-fated decisions: it had acquired Seventynine from SVG Media in November 2012, a few months after it had bought NetworkPlay from Capital18 and WebChutney.

SVG’s big advertising technology play

SVG Media founder & CEO Manish Vij claimed that this acquisition will make them the largest ad-tech company in the country with over $40 million revenue and 8% market share of digital ad spends. Its businesses:

– Performance network Tyroo Media.
– Digital marketing data provider PrecisionMatch.
– DGM India, an affiliate marketing network, which it acquired for a total consideration of Rs 3.35 crore from Asia Digital Holdings in April 2012.

Vij told TOI that they bought back Seventynine due to the company’s app jacket solution that apparently enables developers to insert video ads and other ad formats like header & footer banners and Interstitial banners to their mobile apps. NetworkPlay also has a license to provide Tradedoubler’s performance marketing & targeting solutions for India, SEA, Middle East regions.

Advertisement. Scroll to continue reading.

Networkplay also acquired captcha-based ad platform yoCAPTCHA for an undisclosed amount.

The Smile Vun Group also includes Quasar, a digital advertising agency in which the WPP Group owns 75%.

Recent Departures at NetworkPlay and SeventyNine

In July this year, NetworkPlay had mentioned that Gruner+Jahr was planning to restructure the business, after Ampreet Singh, who had taken over from Sundaram, had left the company. NetworkPlay co-founder Viren Anand had then told MediaNama that “the Board and Management is currently deliberating upon the scope of re-structuring that will be proposed shortly.” Apart from this, the Seventy Nine founders had also quit recently.

Update: SVG Media has informed that its data backed display ad network Velocity doesn’t exist anymore. The article has been updated accordingly.

(with inputs from Nikhil Pahwa)

Advertisement. Scroll to continue reading.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

News

By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

News

By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ