wordpress blog stats
Connect with us

Hi, what are you looking for?

Snapdeal acquires gift recommendation site Wishpicker

Snapdeal-Wishpicker

Online marketplace Snapdeal has acquired gift recommendation portal Wishpicker.com for an undisclosed amount. This is Snapdeal’s second acquisition this year. It had acquired Delhi-based fashion & lifestyle product discovery site Doozton, in April this year.

Founded in 2013 by IIT Delhi graduates Apurv Bansal & Prateek Rathore, Wishpicker recommends gifts to users based on parameters like relationship with the recipient, their age, and personality among others. Users can also find gift suggestions based on Facebook likes and interests of recipient.

Wishpicker

It seems like Wishpicker will be integrated with Snapdeal as the official statement mentions that this acquisition will enable Snapdeal to further personalise user experience & drive conversions through recommendations. Wishpicker works on an affiliate model, which redirects buyers to partner sites to make the purchase. It has tie-ups with online stores like Fab Furnish, BabyOye, Carat Lane, Flipkart, Happily Unmarried, HealthKart, and Zansaar among others.

Competition: Relevant E-solutions operated gift recommendation engine Giveter.com works on an identical business model. It recommends gifts based on age, relationship, occasion & user’s mood, and has tie-ups with e-tailers like Flipkart, Jabong, BlueStone.com, Koovs, FirstCry, LimeRoad, Amazon India, and Nykaa among others. The company had raised seed funding of less than $500,000 from Anand Lunia’s India Quotient, Pearl Uppal & Gaurav Kachru’s 5ideas Startup Superfuel and Flipkart co-founder Binny Bansal, in December last year.

Advertisement. Scroll to continue reading.

Snapdeal acquisitions

– In May last year, Snapdeal had acquired handicraft marketplace Shopo.in for an undisclosed amount. Following this the site was shut down and the products were integrated to Snapdeal.

– Snapdeal had acquired online retailer of sports and fitness equipment Esportsbuy.com, in April 2012. The site was shut down two months after the acquisition.

– The company had acquired group buying site Grabbon back in 2010.

Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

News

By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ