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Snapdeal acquires gift recommendation site Wishpicker


Online marketplace Snapdeal has acquired gift recommendation portal Wishpicker.com for an undisclosed amount. This is Snapdeal’s second acquisition this year. It had acquired Delhi-based fashion & lifestyle product discovery site Doozton, in April this year.

Founded in 2013 by IIT Delhi graduates Apurv Bansal & Prateek Rathore, Wishpicker recommends gifts to users based on parameters like relationship with the recipient, their age, and personality among others. Users can also find gift suggestions based on Facebook likes and interests of recipient.


It seems like Wishpicker will be integrated with Snapdeal as the official statement mentions that this acquisition will enable Snapdeal to further personalise user experience & drive conversions through recommendations. Wishpicker works on an affiliate model, which redirects buyers to partner sites to make the purchase. It has tie-ups with online stores like Fab Furnish, BabyOye, Carat Lane, Flipkart, Happily Unmarried, HealthKart, and Zansaar among others.

Competition: Relevant E-solutions operated gift recommendation engine Giveter.com works on an identical business model. It recommends gifts based on age, relationship, occasion & user’s mood, and has tie-ups with e-tailers like Flipkart, Jabong, BlueStone.com, Koovs, FirstCry, LimeRoad, Amazon India, and Nykaa among others. The company had raised seed funding of less than $500,000 from Anand Lunia’s India Quotient, Pearl Uppal & Gaurav Kachru’s 5ideas Startup Superfuel and Flipkart co-founder Binny Bansal, in December last year.

Snapdeal acquisitions

– In May last year, Snapdeal had acquired handicraft marketplace Shopo.in for an undisclosed amount. Following this the site was shut down and the products were integrated to Snapdeal.

– Snapdeal had acquired online retailer of sports and fitness equipment Esportsbuy.com, in April 2012. The site was shut down two months after the acquisition.

– The company had acquired group buying site Grabbon back in 2010.

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