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Trends & Key Developments in the Online Video segment in 2014

Despite abysmal Internet speeds in India, 2014 saw more companies foraying into the online video sector and web-exclusive videos receiving mainstream adoption. As pointed out by Google, two of the top five non-music videos watched on YouTube India during the year were web-exclusive videos released by independent video creators like AIB and TheViralFever. A look at some of the top developments we’ve noticed in the sector in 2014: The advent of YouTube MCNs Disney owned Maker Studios, possibly one of the largest YouTube multi-channel networks (MCNs) worldwide, entered India by signing up Indian YouTube channels like All India Bakchod, East India Comedy and Kanan Gill among others, while another large YouTube MCN FullScreen partnered Qyuki to expand into India. Interestingly, Qyuki itself had pivoted to become a YouTube MCN in March this year, a much needed change from its previous Tumblr-inspired avatar. The team that…

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